Creating a new reality
WELCOME TO CREALITY
At Creality, we are passionate about business.
Our consulting and advisory clients range from small entrepreneurs, established multi-million-dollar companies, start-ups within exciting new industries as well as designers who want to build, produce and launch different interior design products.
In addition, we have created and built and constantly develop our own interior design company, Dezall.
WHAT WE DO
Karin Ljungren
CEO, Business advisor,
Entrepreneur
COMPANY PROFILE
Creality AB was founded in 2007 by Karin Ljungren, business consultant, advisor, board member and entrepreneur. Our focus is evolving with time, a mix of business consulting, design, creating businesses, angel investments and board work. Managing growth within our own product company as well as advising other entrepreneurs or established companies is what keeps us on edge and with a never ending energy and strive for development.
We work within three main areas,
- Business consulting; strategy, business planning, marketing planning, go-to-market activities, etc.
- Investments and advisory; Angel investments in exciting startups, advisory to entrepreneurs and startup companies, board work, as well as design realization.
- Driving design and growth within Dezall, our interior design company, focusing on lighting.
Karin Ljungren has an MBA from the school of international business and commercial law in Gothenburg, Sweden and a background as a business consultant mainly within B2B and B2B2C where she has helped mobile operators, media companies as well as numerous entrepreneurs and start-up companies to build a viable business while managing and realizing their market related and strategic challenges. With a long experience as a business/management consultant as well as a past within the Ericsson group, she has worked in many different roles worldwide, both in start-up companies, larger business areas, local market companies and local mobile operators on all continents and in several intrapreneur companies within the Ericsson group. She has held roles as manager of strategy, marketing manager, strategic sales, as well as driver of a number of large change and market launch projects. In the last 15 years, she has also built Dezall, an interior design and lighting company as well as working as a business angel.
NEWS AND HIGHLIGHTS
As with all companies, most activities and hard work are done behind the scenes, here are however some of our latest highlights!
November 2023
There was great media attention when Öresundslinjen launched the first of its kind onboard EV-charging on two of their de-carbonized ferries between Sweden and Denmark. MCP's CYAN solution with safe integrated marine EV-charging is now live, and more ferries to follow...
February 2023
MENTALYTICS "GYM FOR THE BRAIN" REDUCES HUMAN ERROR IN PRODUCTION BY 54% (!!)
Mentalytics focus training project within a leading car manufacturer in southern Europe has shown a tremendous reduction of human error in production by as much as 54%. Imagine the cost saving potential for any production site!
February 2022
CREALITY JOINS THE BOARD OF BLUE RED GOLD - DEVELOPING A FULLY AUTOMATED SAFFRON FARM IN SWEDEN
Saffron is traditionally farmed outside and 90% in Iran. Now a ground-breaking start-up, BlueRedGold, takes up the challenge to grow saffron indoor, establishing ideal growth zones for winter, summer and autumn. Processes such as picking and sorting will be performed by AI-trained robots. The saffron market is growing fast, not only within the food sector, but also for vast medical and cosmetics applications. We are excited to join and follow their journey!
January 2021
EXPANDED SUBCONTRACTED PRODUCT RANGE
Dezall's product range as subcontractor of lighting components has expanded even further. The current production of ceiling cups, cord sets, steel frames, lamp holders, textile cord, etc. now delivers over 60 products to European lighting design companies. More to come!
February 2024
CREALITY JOINS THE ANGEL INVESTMENT NETWORK FIRST GATE INVEST
Creality is now joining forces with First Gate Invest, an angel investment network with 26 partners and with (so far) 18 inspiring start-ups in various industries.
October 2023
UNIQUE PRECISION ROBOT MINIMIZES COSTS IN TRADITIONAL LABOUR INTENSIVE SAFFRON PRODUCTION
A unique AI-based precision robot is now performing the time-consuming act of sorting saffron stigmas, petals, stamen, etc. in BlueRedGold's automated hydroponic saffron farm in Strängnäs. This is a major step in their creation of the world's most efficient high volume saffron production facility within a few years.
January 2023
LJUSGÅRDA PROVIDES THEIR "SUPERNORMAL GREENS" SALADS ACROSS A MAJORITY OF SWEDISH SUPERMARKETS
Ljusgårda now distributes their Krisp and mixed salads in both ICA, Coop and many more supermarkets all over Sweden. The salad is fresh, grown indoor without pesticides, harvested just before coming to the store. Environmentally friendly but not costly.
February 2023
CLEVER COMPLIANCE HELPS CUSTOMER SAVE MILLIONS (USD) IN FACILITATING THEIR COMPLIANCE WORK
Clever compliance provide great customer savings thanks to their deep AI-powered compliance administration platform used by Epredia, Panasonic's Healthcare arm.
November 2020
BUGS TO HELP US AND THE PLANET
Creality has recently invested in an exciting start-up, Tebrito. Tebrito's mission is to address the worldwide protein challenge by producing and delivering protein rich mealworms to both the animal feed industry, the food processing industry, and also plant nutrition products to the garden and agrigulture industry. Their unique extraction process can provide an up to 88% protein rich concentrate with 94-99% less water consumption, land use and greenhouse gas emissions, and at the same time taking care of residuals such as food waste, slam from the paper industry, malt residuals, etc. A really circular economy with great growth and profitability potential.
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